#KatieTalks with Bec Dyce: AI Is Rewriting Discovery. Is Your Brand Even in the Shortlist?

AI is no longer just changing how we work. It is changing how businesses are found, compared and chosen.

In this episode of #KatieTalks, Katie Bennett-Stenton speaks with digital marketing leader Bec Dyce about the shift many senior teams still haven’t properly clocked: customers are increasingly using AI to research brands, compare options and build shortlists before they ever reach a website.

So what happens when your brand does not appear in the answer?

Katie and Bec unpack why the website is no longer just for humans, why brands need to optimise for answers rather than clicks, and why AI visibility is quickly becoming a commercial growth issue, not a digital side quest.

They also explore what smart organisations are doing now: auditing how they show up in AI search, strengthening website authority, investing in original thought leadership, and paying attention to the surprising role of LinkedIn, YouTube, earned media and third-party sources in how AI understands a brand.

This is a conversation for CEOs, CMOs, marketers and communicators who do not want to wake up in 2027 and discover their competitors have been quietly winning the shortlist.

Because if AI is becoming the adviser, the real question is simple: is your brand even in the conversation?